CFOs on Profits, Payroll and Peer Expectations

CFOs on Profits Payroll and Peer Expectations - Kaisa Consulting

Each quarter, NetSuite conducts a survey of small to midmarket companies, seeking to understand how finance leaders, their teams and their peers are managing trends in the greater economy. This time around, we’re also examining where CFOs are concentrating their time and effort as well as how others view the performance of their finance chiefs.

This is the third time we’ve fielded a survey that focuses on the CFO. The first, in summer 2019, found CFOs juggling too many responsibilities, worried most about cash flow and concerned over a lack of actionable, real-time data. In fall 2020, too many responsibilities remained the main complaint, followed by cash flow and an inability to create accurate financial forecasts.