The factors that determine growth or failure in a software business are constantly shifting. Software companies need to be able to respond to the dynamic nature of the technology market. It’s important to be agile and to allocate resources strategically. Yet many software companies today are struggling to keep annual plans and budgets up to date as things change.

Increasingly, businesses are turning away from basic data aggregation to connected planning, bringing together people, data and plans to improve business performance through a dedicated process. Connected planning links a company’s budgeting and forecasting processes, which have historically been siloed, for more efficient decision-making. By replacing static annual plans with rolling forecasts and dynamic predictive modeling, businesses are able to more accurately forecast bookings and allocate capital for growth when and where it’s needed. The rest of this ebook outlines the methods software companies use to implement a connected planning initiative and best practices for achieving success.